Our Story

Hey, I’m jacinda!

I am a proud Family Sleep and Wellness Coach aka Baby and Toddler Sleep Consultant.

I am a wife and a mother to my beautiful daughter, Scarlett. I am also a registered Primary School Teacher where I taught in Tauranga, New Zealand for 6 years.

As I was expecting my first arrival of my beautiful daughter, I knew that sleep had to be one of my top priorities and I knew quickly it was something I had to research and come up with a plan! I knew how crucial sleep was not just for my baby but for myself (grumpy is my middle name with lack of sleep!). When I was pregnant, no one really talked about baby sleep strategies (including antenatal classes where I was hoping to learn more about sleep), and I often heard the all-to-familiar warning: “Sleep while you can because you won’t when the baby arrives!” This left me feeling anxious and unprepared. I thought that surely lack of sleep did not have to be the ‘norm’ and I could do something to help my baby and myself!

I dove headfirst into research and developed a passion for understanding the science and art of everything baby and toddler sleep which led me to studying to become a certified Family Sleep and Wellness Coach aka Sleep Consultant.

So, from all of this I create my beloved Little Lullaby Club!

I believe that educating and empowering parents or caregivers is the most powerful tool to create healthy sleep habits for babies. With knowledge comes power. I am a holistic, passionate advocate for developing healthy sleep habits in babies and toddlers. I understand the challenges that come with ensuring your little love gets the rest they need.

Being newly certified means I have the latest education, knowledge, and advice to support and guide families through sleep challenges. My knowledge and methods are evidence based, gentle, holistic, and tailored to meet the unique needs and lifestyle of each baby and their family.

I know that good sleep is crucial and creates a happy, healthy family and wellbeing. Seeing the transformations in both babies and their families when they achieve better sleep is incredibly rewarding! I’m dedicated to providing the knowledge, support, and encouragement you need to make lasting changes.

I can’t wait to work alongside you to help you not only survive but to thrive!

Behind oUR NAME

Every night, as part of our bedtime ritual, I sing “Twinkle Twinkle Little Star” to my daughter. This sweet lullaby not only signals to her it’s sleep time but also inspired the ‘lullaby’ in our name.

The stars in our logo aren’t just from our favorite song, they hold deeper significance by symbolizing each member of my little family and my 3 core values

  • 1. Freedom - to learn, grow, and find peace in our parenting journey.

  • 2. Flexibility - for maintaining balance and embracing change in a family

  • 3. Priorities - placing family and wellbeing at the center of our lives.

The colors we chose are inspired by sunset. Just like a beautiful sunset prepares the world for the quiet of night, we hope our products, tips and services help prepare your little loves for a restful sleep.

The cloud in our logo represents high aspirations and the dreams all families share of achieving better sleep. It’s a symbol of hope, peacefulness, and the endless possibilities above.

It’s more than just a brand; it’s a community, a set of values, and a daily reminder of what we cherish most.